How Augmented Reality Will Change the Face of E-Commerce Industry

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If you ever played Pokemon Go, and if it was your first encounter with Augmented Reality (AR), then you were probably mesmerized by how with the help of your phone’s camera, a virtual game comes to real life.

As many website designing services in USA suggest – AR is a way to enhance the realness of a virtual element on your phone by capturing real life objects and combining them with it. The Pokemon Go did really well in augmented reality, however, a lot more is yet needed to be discovered in this domain.

Think about you waking up in the morning and getting informed by your device about what medicines you need to take and on what time. Moreover, considering the humidity, time of the day, and your level of dizziness on this time of day, which coffee, with how many milk will be good for you. Yes, we haven’t reached that far yet. But, with augmented reality, we can say that the future is here.

Big Giants are Already in the Battlefield

July 2017 was the month when Amazon published a patent on ‘Augmented Reality Presentation’, giving the e-commerce industry as well as the entire world a clue that what to expect from the AR.

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Rumors are already there, suggesting the Amazon is working on the AR technique that will let people try out gadgets such as watches before they actually buy. This will help the buyers know what will suit their style.

Apart from Amazon, Apple is also coming up with ARKit, a way for developers to add augmented reality, virtual elements in their applications. ARKit is completely open source, available freely for personal and professional use.

Augmented Reality & the Future

It is anticipated that the market share of augmented reality will grow to more than $160 billion in the next seven years. If AR advanced from gaming to furniture planning and virtual preview, it will be no wonder that it extends its roots to other major industries such as healthcare, education, and IT – say major website designing companies in USA.

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Augmented Reality and E-Commerce Businesses

AR will soon hit the e-commerce. And as an e-commerce business owner, you would need to find some innovating and creative ways to offer services and solutions to your clients blended with AR.

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All you need to do is to let your users getting assisted with your store’s Augmented reality feature to facilitate real-time visualization of your products with respect to their significance in their real life.


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5 Customer Aspects That eCommerce Retailers Should Never Miss Out On

Building an eCommerce site isn’t that easy for a eCommerce Website Development Company, especially when a plethora of similar sites are competing in the market.Whether one is starting up a new online store or has an existing store that is not seeing much profits lately, one thing that surely calls for attention is anticipating the customer’s behavioral tendencies. There are many emotional triggers behind the behavior of online buyers that every retailer need to count on and reconcile their websites accordingly to ensure that their visitors stay back. For anyone selling things online, these emotional persuasions play a greater role in getting the potential sales or customers.

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Chic look of the store

Like the way no customers like walking into a storefront that is smelly, disorganized and unwelcoming, online buyers also turn away from a displeasing site. They hope for an elegant store with a clean, spacious and compassionate atmosphere. Considering that an eCommerce store is just the resemblance of a physical store in the virtual or web world, retailers must pay utmost attention to make store’s layout, designing, products presentation, content and other aspects as appealing as possible.

Story telling

While every element in an eCommerce store contributes in and out to the unique personality of the brand, the chief idea is to present a cohesive personality which the targeted customers will actually like. It is essential because customers like to feel connected with whatever brand they approach and perhaps this is the only reason why marketers of big brands endorse them by hiring celebrities. Storytelling is the best way other way round in eCommerce to connect with customers. It can be presented in either way, as the company’s story in the About Us section or by summing up a unique product experience on the product page.

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Clear statement for product scarcity

A popular notion of scarcity is that people get motivated to bargain on something if they find out that it is scanty. The same principle applies to eCommerce, for which it is sensible for the retailers to maintain transparency in displaying the stocks availability for each product. Marketers mostly trigger this concept to tell customers that their popular products or low-priced products might sooner go out of the stock which of course will grab their attention and encourage them to buy.

Trust emblems to rely on payments

Improving the store’s reliability and trustworthiness is essential as many customers are reluctant when it comes to online payment. Besides giving a professional look to the website, there’s should be displaying of security badges, customer testimonials, ratings, customer-services email address or contact numbers on the store which infuse a sense of trust in the buyers. Further, eCommerce sites need to always avoid things that can turn off customers during payments such as popping up of expired SSL certificate messages.

Social linking

Social linking in eCommerce sites implies the use of referral links from popular social network sites that a large number of people trust. The linking of every product page with mass platforms like Facebook, Twitter, Pinterest, seems appealing to the customers as they look at it as an opportunity to share their experience or interests of online shopping with their social circles.

These stand as the most gripping emotional factors of every online buyer that describe well their expectations whenever they visit an eCommerce store which provided through eCommerce Website Development Services. Thus, every retailer is hoped to get along with this thought process of the customers and sprinkle them in and out the stores to witness their sales soar higher.